Hennessy Black Proposal June – July – August 2010
40 Retail Tasting Events – Consumer Samplings
Details:
Two Hour (off premise) Tasting Events
Retailers must meet minimum requirements
Trained Professional Models (for events)
P.O.S. to promote events/brand
Coupons/Rebates at tasting events
Give-a-ways to promote Hennessy Black
All Events will be tracked and reported to suppliers on a weekly basis (on Wednesdays)
Trade Launch Parties Three – Four Weeks of Continuous Events in different Markets
On-Premise Events
Week one
Thursday, June 10th – Saturday, June 12th 2010
Vibz Uptown – 3155 Main Street (Hartford)
Week two
Friday, June 18th – Saturday, June 19th 2010
Van Dome Nightclub – 102 Hamilton Street (New Haven)
Week three
Friday, June 25th – Saturday, June 26th 2010
Club Paradise – 110 Store Avenue (Waterbury)
Week four
Also a scheduled event for Bridgeport, CT
